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10 DLC Pricing and Fees

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The 10DLC regulation involves three types of fees:

  • One Time fees (brand registration, external vetting)
  • Monthly recurring fees (campaign subscriptions)
  • Pass-Through fees (additional charge applied to the actual traffic sent)

Note that some fines can also be applied when violations to the 10DLC regulation are found.

One Time fees (brand level)

Creating a brand is a process that involves registration to a third party company entrusted by US carriers to manage all the 10DLC brands and campaigns. This organisation is named The Campaign Registry (TCR). Please note that we require the brands to undergo an external vetting before being able to create any campaign (except Low Volume mixed and Sole Proprietor campaigns). External vetting is processed by TCR's partners (Aegis Mobile, WMC and Campaign Verify).

Product Charge* Cost
Brand Registration One-time fee $4
Brand Standard Vetting One-time fee

$40 - Aegis

$40 - WMC
Enhanced Vetting One-time fee $95 - Aegis
Brand Political Vetting Political vets are valid for 12 months

$64 - Aegis (Standard)

$91.95 - Aegis (Priority)

$95 - Campaign Verify

Brand Vetting Appeal

(Aegis Standard vet only)

One-time fee

(Disregarding of the outcome)

 $10

Campaign

Number Pooling Review**

 One-time fee / Per request TBD

T-Mobile Throughput

Special Business Review**

 One-time fee / Per request

$5000

currently waived

* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates

** Special Reviews require the brand to be vetted (Standard, Enhanced and Political vets are accepted)

Notes :
  • Campaign Verify vets must be requested externally and then imported into your brand

Campaign Subscription fees

Campaigns have a minimum duration of 3 months. For that reason,VitelSMS charges the subscription fees on a quarterly basis. The campaign is thereafter billed on a monthly basis. Please note that TCR does not offer any refund. When cancelling a campaign, the campaign remains active until the next billing period. At the end of the billing period paid for, the campaign is cancelled.

US Carriers, The Campaign Registry and VitelSMS can suspend temporarily or block campaigns that do not comply with the 10DLC regulation as instructed by TCR. In the event of a brand or campaign being blocked, no refunds will be issued.

Product Campaign Use Case Monthly Fees*
Standard Campaigns

2FA

$10

Account Notification

$10

Customer Care

$10

Delivery Notifications

$10

Fraud Alert Messaging

$10

Higher Education

$10

Marketing

$10

Polling & Voting

$10

Public Services Announcements

$10

Security Alerts

$10

Mixed

$10

Low Volume Mixed

$1.50**
Special Campaigns

Carrier Exemptions

$10

Proxy (conversational messaging)

$10

Sweepstakes

$10

Political

$10

Social

$10

K12-Education

$10

Agents and Franchises

$30

Charity

$5

Emergency

$5

Sole Proprietor

$2**

* All prices are expressed both in US Dollars or Euros, disregarding of conversion rates

Pass Through Fees

Those fees are an additional cost to the normal price of sending an SMS / MMS with US Networks. Please note we strive to update this table as soon as new information is provided to us.

Pass-Through Fees*

T-Mobile

(Sprint)

 AT&T Verizon U.S. Cellular ClearSky Bluegrass C-Spire Commnet TextNow
10DLC compliant
SMS $0.003 $0.003 $0.0025 $0.005 --- $0.0025 $0.0025 $0.0025 $0.002
MMS $0.01 $0.0050 $0.0052 $0.01 N/A --- --- --- $0.002
Unregistered traffic (Gray Routes)
SMS $0.008 $0.010 $0.01 --- $0.0035 --- --- --- ---
MMS $0.017 $0.015 N/A --- N/A --- --- --- ---

* All prices are expressed in US Dollars. Conversions will apply.

Study cases

If you are a customer, planning to send SMS or MMS in the USA, you will have to create at least one 10DLC brand for your company / entity, and at least one 10DLC campaign depending on the content of the messages you plan to send.

Frequently Asked Questions

Only Sole Proprietors without an EIN / Tax number can apply to a Sole Proprietor brand
If yes, the Low Volume Mixed campaign is not for you
Please avoid using mixed campaigns if you do not fit the requirements (min 2 - max 5 different use cases)
If so, check if you qualify for this use case without a political vet. Otherwise, proceed to request a political vetting

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